Be Kind to Yourself with In-Kind

[#1]

You know that being well not only means exercising and eating the right foods, but taking care of the outside too, like your body, hair, face and hands. And we’ve just made it easier with our new In-Kind product line. In-Kind lotions, body washes, shampoos, conditioners, facial products, hand soaps, and more have all been specially formulated with gentle ingredients so you can be your best you.   

All products have:
    * +90% natural ingredients
    * Clean, Fresh, and Natural Scents
    * Strong efficacy

All Products DON’T have:
    * Parabens
    * Sulfates
    * Animal by-products
    * Pesticides
    * Phthalates
    * EDTA
    * Petroleum or petroleum based products
    * Synthetic colors
    * Mineral oil
    * Synthetic fragrance

Look for the distinctive In-Kind packaging (who doesn’t love a pretty, curvy bottle?) on your store shelves now. Tell us what you think of In-Kind.  

[#2]

Hi, I received a sample of the inkind body lotion in my race packet for the Nike Womens Marathon in San Francisco last weekend.  I brought it home to Utah with me, opened it up last night and am in love with this product!  We don't have Safeway here.  Help!  Is there anyway to order this product? 

Cheers!

[#3]

Hi Rebalee, thank you for the wonderful compliment about our Inkind body lotion! Unfortunately, we currently do not have an option for direct order of our products. They are only available in stores. We apologize for any inconvenience. 

[#4]

I too received the In Kind Lotion product in my race packet at the Nike women's marathon. I LOVE it and was looking forward to purchasing it!

I live in Wisconsin and therefore don't have a Safeway to purchase the products. If ever there comes a way to order on-line. I'm interested to know about it.

Great products. Wonderful scents!

Best of luck launching!

[#5]

Thank you Julie!

[#6]

I am another one who LOVED your sample at the Nike Women's Marathon.  Either Safeway needs to come to St. Louis or in-kind needs to be available for online purchase.  What a GREAT product! Thanks for sharing it with all of us ladies a few weeks ago.

[#7]

I found In-Kind at my Safeway and I was skeptical. I was drawn in by the bottle (I'm a sucker for cool packaging..I'll admit it.) but wasn't interested in trying a new product. It just kept drawing my eye and finally I saw it on sale and on an impulse I decided to try the facial moisturizer.

I've got to say...I LOVE it!!! I don't like facial lotions as a general rule. They're always so heavy!! This wasn't at all and the grapefruit smell is devine yet light. (Please add that smell to more of your product line!! Please please!!!) I went out and bought the night cream but haven't tried it yet. Though I will say again, I love the bottle. The smell is also very nice.

I tried the body lotion and really like the feel, but I've got to say I don't care for the scents available Which makes me very sad!! I live in NE Washington and we're headed for our very dry very cold winter. I'm going to need a good lotion.

Last but not least...the price is RIGHT! Well done

[#8]

Hello Sevan,

I'm so glad to hear that you love our In-Kind facial moisturizer. I’d love to hear how you liked the night cream. We really appreciate your feedback here.

Have a great day!

~Veronica

[#9]

Saw the In-Kind lotions in our local Safeway. They sound wonderful. Does anyone know if the products are cruelty-free? No animal testing? I would love to try them but only use products that are cruelty free and did not see anything on the bottles regarding that. Thanks.

[#10]

It says on the packaging that the products contain no animal by-products.  Does this mean they are cruelty free as well?
Also - is this a Safeway brand?  I can't seem to find anything on "in-kind" products anywhere else.

[#11]

Hello Mea,

In-Kind is a Safeway private label. We are proud to say that this line of products is not tested on animals.

Thank you for your inquiry.

~Veronica

[#12]

Hi! I recently started using the in-kind brand shampoo and conditioner, and I love them! I notice that it says they contain no animal by-products. However, I was wondering if the product is tested on animals? Is it alright for vegans to use? Thanks!

[#13]

Thank you for the feedback regarding our In-Kind products. Our policy is not to test products on animals ever. We appreciate your inquiry and thank you for shopping at Safeway.

[#14]

I love the natural hand soap and I really hope it is offered in the refill size eventually!

[#15]

Thank you for your comments about our In-Kind products Leah. We appreciate your feedback and we will take this into consideration for the future.

~Veronica

[#16]

I have tried three of your In Kind products and I love them, but can't find anything on the packaging that tells me if it is tested on animals or uses animal derivitives.  Does it? Since I can't find it I am thinking it DOES, in which case I probably will not buy them again. That would be a shame, because I do like them.

[#17]

Hello Ilise, 

We are proud to say that this line of products is not tested on animals.

Thank you for your inquiry.

~Veronica

[#18]

One quick question.  I see nowhere on the package that this is a cruelty-free product.  I tried doing some quick research on the production company but haven't found the answer to my question.  Can you answer?  I like that this is a fairly local product and that it is minus all the bad stuff - and it's affordable - love that.  Just won't buy it until I know.

[#19]

Just purchased the intensive body lotion, and I love it!  The fragrance is heavenly, and has very quickly helped my dry skin.  I will be purchasing the night cream next, and look forward to trying more of your great, new products!

[#20]

Thanks Martha!  We're glad you enjoy it and that it was able to help. Thanks for the feedback!  Let us know how you like the night cream as well

[#21]

Melissa, we can certainly understand your concern. It is our policy not to test on animals ever. Thank you for the inquiry!

[#22]

I received a sample of the body lotion in the mail. Although I like the feel of it I have to say the scent is way too strong for me.  I won't be purchasing it. 

[#23]

Hi, I just received a sample of you moisturizing body lotion with cactus extract. Very nice and light.  BUT, the perfume is *way* too strong and I can't even wash it off of my hands.  There is no need to have heavy smells in lotion.  If you walk in a room and someone else can smell your hand cream, you are not being sensitive to those out there who have allergies to perfume smells.

Please consider decreasing drastically the odors in your products.  That's not what a cactus smells like.

Thank you for your time,

Ursula

[#24]

For those who do not have Safeway in their area, the brochure w/sample I received states"In*Kind is available exclusively at: Safeway, Vons, Dominick's, Randalls, Tom Thumb, Genuardi's, Pavilions, Carrs" -- I don't know what or where these non-Safeway places are, but someone probably does.  And maybe some accept online ordering and will ship?  Just a though ......

[#25]

Thanks for your comments Virginia! We are always looking for feedback regarding our products.

[#26]

Thank you for your comments about our new lotion Ursula. We are always looking for feedback regarding our products.

[#27]

Thank you for your feedback Magbe. Vons, Dominick's, Randall's, Tom Thumb, Genuardi's, Pavilions, and Carr's are Safeway affiliated stores across the country. Please check out our Home Shopping web site at www.shop.safeway.com for the availability of our home delivery service.

[#28]

The facewash makes my face red and burn for days after.

[#29]

I received a sample in the mail for the body lotion.  It was wonderful.  I went out to buy the face wash, day and night cream for my face, body wash and body lotion as well as the shampoo and conditioner.  I saw on the advertisement that there is eye cream but I cannot find it in my Genuardi's.  Hopefully it will be stocked soon.  The new In-Kind line is wonderful.  I LOVE IT!

[#30]

Hello Jodi,

I'm so happy to hear that you're enjoying our line of In-Kind products.  I’m sorry to hear that you’re having trouble finding the eye cream at your local Genuardi's. You can request that this product is made available at this store on our product suggestion page found HERE.

I hope that helps.

~Veronica 

[#31]

We’re sorry to hear that Carrie. Your comments will be brought to the attention of our Corporate Brands Department. We appreciate your feedback. 

~Veronica

[#32]

Hi Veronica,

I was wondering where these products are manufactured and who developed them?  Does Safeway have a lab they work with for personal care products?  thanks so much for your time.  -Betsy

[#33]

Betsy, The basic In-Kind product is made by Apollo Health and Beauty from Canada. Safeway’s Product Development team works with Apollo Health and Beauty to develop a product specifically for Safeway. These product enhancements are developed in Safeway’s in-house lab and then shared with Apollo Health and Beauty for manufacturing. Thanks for the inquiry!

[#34]

Hi Veronica,

I like your In-Kind products.  They have all the features that I desire in products except for one thing ... to be truly KIND it would be wonderful if your products were also cruelty free, when you no longer test on animals you will have a line of products that ANYONE would be more than happy to buy.

Thank you for your time.

[#35]

I have to say when I first saw In Kind skin care line I was pretty skeptical but it just so happened that I recently ran out of moisturizer and was in need of a new one. All I can say is that it was perfect timing and now I am hooked. I have the In Kind Daily Facial Calming Cream for Sensitive Skin. I am prone to break outs, have combination skin and anytime I try out a product its either a hit or miss, this was on was right on target. This was by far the best moisturizer and i t worked so much better than the high end brands. The eye cream is very velvety and creamy, does not sting my eyes when I put it on. The anti-wrinkle facial serum is creamy and works wonderfully on my skin. All three products have a light scent that is not overwhelming but pleasing, they absorb into the skin so quickly and is nongreasy, I look forward to putting on this stuff!!!! I am not a big fan of moisturizers in jars but this packaging is just too cute and the whole concept of In Kind is just wonderful. Before I left the East Coast to go home, I stopped by SafeWay and bought double just in case I ran out. As a note, I would suggest printing on the back of the box that the products are also cruelty free because it seems to be a big issue for some buyers. Very happy about this new line that I have discovered and I no longer need to find a new product, cross my fingers these products do not get discontinued, otherwise I will need to search every SafeWay and buy whatevers left

[#36]

Hello Animal Friend,

We are proud to say that this line of products is not tested on animals.

Thank you for your inquiry.

~Veronica

[#37]

Hello Elizabeth,

I'm so glad to hear that you are enjoying our line of In-Kind products. We really appreciate your feedback. We'll take your suggestion and pass it along, but you can also send your suggestions through here: http://www.safeway.com/IFL/Grocery/Product-Suggestions#iframetop

Thank you again for your wonderful feedback.

~Veronica

[#38]

I love these products.The scents are wonderful.Fresh clean and citrusy.I would love love more shampoo options for maybe volume.Fav is the body lotion with cactus and the moisturising body cleanser.Thanks for a great product line.

[#39]

Thank you for your wonderful feedback Seashell14! We appreciate the suggestion and will pass along your comment for future consideration.

~Veronica

[#40]

I recently moved to Denver from Los Angeles and the weather here is so dry.  Someone left a bottle of In Kind lotion in the Ladies' Room at work, I tried it and fell in love.  I had to Google it to find out where to purchase, fortunately for me there is a safeway not far from where I live.  I absolutely LOVE this lotion.  I am not sure if I will try the other products but I am sold on the lotion.

[#41]

Hello Renee, 

I'm so glad to hear that you loved our In-Kind lotion. If you try any of our other In-Kind products, we'd love to hear your feedback. 

Thank you.

~Veronica

[#42]

I  love your In-Kind facial products, especially the facial scrub.  I have used many high end skin care lines but the In-Kind products are far more superior than most lines, especially for the price.  Does the line include a toner?  I have not found it yet but maybe I need to visit more Tom Thumb stores.  The foaming cleanser for sensitive skin might be more appropriate for my skin type since the fragrance is strong in the foaming cleanser with grapefruit extract.  Unfortunately, I usually end up having to use an antibiotic salve inside my nose due to strong fragrances in foaming face cleansers.  I look forward to trying the shampoo, body wash and body lotions.

[#43]

I love your In Kind products! The sensitive skin lotion, calming facial lotion, shampoo, and conditioner are all great. The shampoo/conditioner bottles are recyclable; however, there is no recycle emblem on the round plastic facial lotion balls. Are you planning on changing the plastic type to allow these containers to recycle?  Thanks for a great product!   Ann

[#44]

We are very pleased to hear you are enjoying our In-Kind products! We are sorry to say that our In-Kind line does not currently include a toner. We will pass your comments along to our Corporate Brands team for consideration. 

[#45]

Thank you for the comments about our In-Kind products Annie! Your suggestion to make the facial lotion balls recyclable will be sent to our Corporate Brands Department for further review and consideration. We are always happy to hear feedback regarding our products.

[#46]

I love these products.I love how my hair feels with the moisture shampoo and conditioner. The scent isn't citrusy and clean like the other products and is way too strong.The volume one smells better but is too drying.

[#47]

Hi, I have been using inkind products and love them esp the lotions. I was wondering do they clog pores?

[#48]

Hello,

I'm so glad to hear that you're enjoying our In-Kind products. Thank you so much for your feedback regarding our volume shampoos and conditioners, we will be sure to direct it to our Corporate Brands Department. 

~Veronica

[#49]

I see your products are not tested on animals - great! Can you confirm if your products are also vegan?

[#50]

Hi Jamie! Our in-Kind products contain clean, fresh, natural scents. They do not contain any petroleum products, sulfates, or mineral oils, so the products leave you feeling clean and fresh!

[#51]

Nikki, our in-Kind products do not contain any animal by-products. Thanks for asking!