French Bread

[#1]

There are probably 50 different French breads available in most areas, but how many of them are really good? I would say that Safeway’s French bread is among the top in every area. Why? Because it is made from scratch and baked several times a day. This gives our French bread it distinctive flavor, and it’s why no other supermarket can copy it. The dough is mixed and formed into loaves, to maximize the subtle flavors found only in this long fermentation process.

When it is baked, the loaves are scored (cut) with three diagonal cuts. This releases the pressure inside the loaf as it heats up. The perfect loaf has ridges on one side of the cut that bakers call a “sail”. The bread is steamed for 20 seconds as it goes in a very hot oven to form a crispy crust.  After ten minutes, the heat is turned down and bread remains in the oven for twenty minutes until it is a dark golden brown. A lot of people think that the crust is too dark until they taste it. The natural occurring sugars caramelize to create the unique flavor of the crust, and this flavor only happens when the bread is a dark golden brown.

So now you know what to look for, stop by your Safeway bakery to pick up some of the best French bread you have ever eaten. By the way, it comes out of the oven at 4, 5, and 6 PM so you not only get the best tasting bread, you get it hot out of the oven. Let me know how you like it, I know you will be impressed.  

[#2]

I buy the raw dough from the bakery to bake at home cause I love it so much but I can never get it right.  how long am I supposed to let it rise for from frozen dough and what temp should I bake it at?  I know that it will never be the same as when I buy the fresh baked at safeway, but I don't always have time to stop by the store.

[#3]

Megan, we'd like to help you with this inquiry. Can you please email us directly at safewaysocialmedia@safeway.com?

[#4]

SAFEWAY IS NOW DISCRIMINATING AGAINST LOWER INCOME CUSTOMERS!!! Check it out. Go to the safeway store at Indian School Road, and Arcadia Rd in Phoenix a well to do area, check the size on the bakery products especially the rolls, they are a good average size. Then go to Main Street and Dobosn Road Store in mesa. The rolls are at least 30% smaller, oh but they are the same price. And if you have the time check out the customer service in both stores. The high end area you are treated very well and have sufficient staff to handle the front end registers. Main St. never has enough help and the Mgrs. just use the old "short staffed line", heaven forbid they jump on the register to assure prompt customer service. I will be checking other stores in these areas and others to compare the service and products offered (I have been a secret shopper as well in retail mgmt). Example: Scottsdale, Az vs. Peoria. There are things we can all do to assure that all customers are treated in an equal fashion, it's time for someone to stand up!

[#5]

Thank you for sharing your feedback, Kathryn. Hearing directly from our customers gives an opportunity to improve and provide the service you expect. Your concerns will be addressed with the Store Managers and our Retail Operations Team for further review.

[#6]

the bakeries at safeway in moraga,lafayette,orinda and pleasant hill,tend to have over baked bread,slightly burnt,especially,the jalepeno cheese bread,as you can tell because the cheese is brown,The best safeway bakery is in pollock pines.

[#7]

Thank you for sharing your feedback, Steve and we apologize for the inconvenience you’ve experienced. Your comments will be addressed with the Store Managers for further review and consideration.

[#8]

Are any of your stores in Tucson AZ going to carry the Hannukah cookies this year?? They have been a great hit and I would love to buy between 6-10 boxes. They come in a 12pk and are the 6 pointed jewish stars. I asked the baker asst at my store. She took my name and # but never got back to me. Please Please tell me that you will be carrying them. Thank you!!

[#9]

Barbara, can you please email us at safewaysocialmedia@safeway.com with the exact store location you shop at? We’ll be happy to look submit a product request for the cookies. We look forward to hearing from you