I was very excited when just over a year ago Safeway launched the Open Nature brand and introduced several items in the meat department. The term Natural is used on many products these days, but once you start reading ingredients you realize they shouldn’t really be labeled as Natural. At Safeway, the Open Nature brand has an extremely strict set of guidelines making sure our items are in fact 100% Natural and raised without antibiotics, have no added hormones, fed an all vegetarian diet and contain no artificial preservatives.
Listed below are some of our current item offerings which offer a nice alternative for our customers which are looking for high quality yet affordable natural options for their families:
Bacon
Chicken Sausage
Hot Dogs
Fresh Boneless Skinless Chicken Breasts
Fresh Pork
Fresh Lamb
Fresh Beef (available in select stores)
And the list just keeps growing. We recently introduced several new items including two flavors of meatballs and two pork dinner sausages. Great for entertaining – it’s March Madness time and these will surely be a hit with your guests. Pair the meatballs with our Open Nature pasta for a quick and easy dinner. The sausage is delicious in our Open Nature buns. With Easter right around the corner make sure to pick up our Open Nature Leg of Lamb. All Open Nature meat items are available in your local Safeway’s meat department. Keep your eyes open for more new items coming soon to a store near you.