The SimpleNutrition Habit

[#1]

The New Year is well underway and there’s no better time than now to add those healthy habits you’ve been contemplating since 2012 began. Last year, one habit that many added to their grocery shopping routines was using SimpleNutrition.

For those of you not familiar with SimpleNutrition, it’s our in-store program that provides helpful nutrition information on foods throughout the aisles. Simply put, SimpleNutrition makes it quicker and easier to make better choices. Our greenSimpleNutrition tags highlight key benefits of products, like “low fat” and “organic”– you’ll find them hanging right next to our low price tags and Club Card Specials tags, so they’re easy to spot. SimpleNutrition was developed by registered dietitians (like me) so it’s grounded in nutrition labeling regulations, current science and dietary advice. Think of it as having your own personal nutrition expert shopping along with you to guide you toward smarter food choices.

How can you use SimpleNutrition to help build a healthier diet for your family?  Here are a few examples:

I rely on the “Made with Whole Grains” and “Good Source of Fiber” tags when shopping for cereal with my son Tim. Instead of negotiating over which brand to buy, I tell him he can choose any with a whole grain or fiber tag.  It saves me time because I know that those with a SimpleNutrition tag are better nutrition choices.

My cousin Susan was diagnosed with celiac disease a month ago and she says the “Gluten Free” tags have been a lifesaver, steering her toward products that fit within her new dietary restrictions.

My friend Marty needs to cut back on sodium, so he uses the “Sodium Smart” tag to scout out smarter choices for soups, frozen meals and pasta sauce.

How do you use SimpleNutrition? 

[#2]

I like to eat healthy, low fat and always on the go.  I have been buying the Signature Cafe sandwiches, whole wheat and turkey, etc.  The basic ingredients are good, but why does Safeway insist on putting mayonnaise on these?  About half of the time, there is mayo.  There are packs of mustard and mayo, please do not put add to a semi healthy sandwich.  Also, why not have avocado instead of cheese? 

I like being able to pick up these quickly and bring to work for lunch.  Please make a healthy version, and leave the mustard/mayo off, so customers may add their own.

[#3]

Thank you for sharing your feedback, JD. We’ll send your suggestions over to our Corporate Brands Team for further review and consideration.

[#4]

No real feedback from customers.  Went to local S today and out of whole roast chicken also jalipino pepper trays completely empty and no price on organic cherry tomatoes.  What's going on here.  The once Low Price Leader has become the Low Class Leader. Sad

[#5]

Hi William, please email us at safewaysocialmedia@safeway.com with the exact store location you are referring to. We'd like to contact the Store Manager. We appreciate your feedback.