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Valentine Workshop at Safeway

Valentine’s Day is coming up and with it, all the memories of cards made in grade school for mom and dad. My mother saved them all. As I looked through them, I found lopsided cutout hearts, “Mother” spelt wrong and little sayings that make no sense, but they were all special to her. I am sure that kids still make those special cards, and this year the bakery department is adding some more great memories. We are hosting a workshop featuring four inch Valentine heart cakes that kids (or adults) can put their own message on for someone special. They will have icing tubes ready and a helper to assist you. Come join the fun and create your own memories on Friday, February 12th from 3-7pm and Saturday, February 13th from noon to 4pm at any Safeway store that has a bakery department.

Valentine’s Day Class Parties

Remember back when you were a kid, and getting Valentines-- especially those signed “your secret admirer”–was such a thrill? It’s still a fun holiday, and many schools celebrate with classroom parties. I’m the volunteer wellness coordinator for Tim’s elementary school, and part of my job is helping kids (and parents) keep nutrition in mind, even during classroom parties. Sure, V-Day is heavy on the candy and sweets, but parties don’t have to be a total junk-food fest. Our school’s approach is to keep the focus on fun, not only on food, and to offer choices. So when classrooms host a party, there is always a game or craft project. And we limit it to one “treat” food–like heart-shaped cookies for kids to decorate–but we request that treats be reasonably-sized, not cookies that are as big as kids’ heads. To balance out the treats, we offer healthier options, too. For Tim’s party, one parent is bringing a bowl of strawberries and another is making a veggie platter that will feature red pepper strips and grape tomatoes, keeping with the color theme of the holiday. Soft drinks aren’t allowed at Tim’s school, so it’s usually water, juice or milk. I’m bringing milk and coloring it red. It sounds goofy, but at Halloween and other holiday parties I’ve hosted, I’m always amazed how much kids clamor for milk when it’s a different color! I’m thinking red will be a hit for Valentine’s Day. Plus, what goes better with cookies than milk?

The Perfect Gift

I don’t know about you, but I have a hard time picking out a gift for my better half on THE day to proclaim my love - St. Valentine’s Day! It also happens to be our anniversary. Our floral department with all the arranged flowers available makes it easy. It’s definitely my destination for the perfect gift with choices like cut flowers, bouquets, orchids and of course roses. The rose arrangement I like has a more modern design and matches my husband’s personality. It’s called ‘The Masterpiece’. It has roses arranged with bear grass and that’s it! The Masterpiece may be plain, but it’s the perfect Valentine’s Day gift for a man. Also our floral department truly stands behind the quality of our roses and all the other products. Now that I’ve found something for him, I can’t forget about my parents. I tell them how much I love them as often as I can. They both like orchids and the gorgeous orchids that come in a tube with a ribbon make a great gift. Whoever you are declaring your love to this Valentine’s Day, our floral shop is your destination to find that perfect gift.

Valentine’s Day Treats

We tend not to do gifts for holidays other than birthdays and Hanukkah/Christmas and frankly, I’m still a little shell shocked from the rapid fire of gifts we experienced last November/December (twins’ birthday, Hanukkah, and Christmas).  We do use food to mark other special occasions though and for Valentine’s Day we usually celebrate twice – once for the adults and an all family celebration.  Max and I typically go out to dinner, just the two of us (I suppose this is actually a gift), on whatever Saturday falls closest to the actual holiday.  And then we have a special family dinner with the girls on the 14th.  If it’s a weekend we’ll do something more involved, weeknights, we usually have one of our “regular dinners” and then have a special treat for dessert (usually made the night before, or store bought if I’ve been too busy). The past couple of years I’ve been obsessed with red velvet cake, trying anything and everything with this flavor but I have yet to attempt it on my own. Feeling ambitious I’ve decided to give it a try for Valentine’s Day and rather than bake a full cake, my plan is to make them into bite size heart mini muffins, the perfect size for the girls and just enough to satisfy a craving. What are your plans for Valentine’s Day?  And, if you have a favorite Red Velvet Cake recipe please share!

Progress on Resolutions

So far so good, I’ve registered for my first half marathon of 2010 - March 28th in Oakland.  We have a good size group from Safeway running so it should be a fun race!   And, I’ve selected my first book of the year (still working off the recommendations I had from last year), Still Alice, by Lisa Genova.   With regards to eating healthy, that’s coming along as well, definitely aided by my half-marathon training.  I also double checked all our light bulbs and changed the last few over to CFLs.  How am I progressing on the “living more in the moment” resolution?  Well, I was on track the first couple of weeks after the holiday break, but now that we’re back in our regular routine it’s getting harder and harder not to look out and try and get ahead of everything all the time.  I need some help working on that one!  How are you coming along on your resolutions?

Haiti Earthquake Disaster Relief Donations at Safeway

The earthquake last week in Haiti was devastating, and there has been an outpouring of help from around the world.  Technology has made donations even easier with the State Department raising over $1 million dollars for The Red Cross in less than 24 hours using a text message that added $10 to the texter’s phone bill – brilliant!  Given the destruction much more is needed not only to provide immediate relief but also ongoing support to the survivors of the earthquake - it’s going to take years to rebuild the country.   The Safeway Foundation has made an initial donation of $200,000 to the relief fund and is using its check stands in the store to help collect donations too.  If you buy your groceries on-line you can donate there as well and all donations will go directly to the Red Cross and UNICEF.   You can read more about this effort here http://www.safeway.com/IFL/Grocery/HaitiDisaster-PressRelease.  Imagine the dollars that could be raised in the next week if everyone donated just $1 on their next shopping trip! 

Freeze Dance!

Here’s an easy antidote to a winter evening indoors – a game of freeze dance! Gabby brought this one home from school and I love it because it’s simple and good exercise for everyone. One person is the “DJ”, they turn the music on and off, the other players dance until the DJ stops the music and then the dancers must freeze. You’re out if you don’t freeze or move before the music starts again. This game is good for some giggles as the girls get pretty creative with their dance moves. What are some of your favorite indoor activities for kids?

New Years Resolutions

This week I’m thinking about my resolutions for 2010, I think most of them are similar to last year – be smart about what I eat, exercise regularly and incorporate more strength training into my routine, and focus on enjoying the moment.  I’ve upped my specific goals for 2010 having met the ones I set last year (deliberately set to be achievable!) – run four half-marathons, and read at least three books.  Given it took me most of 2009 to get through one book I had better get started now!

New Years Plans

Last year we broke our stay at home tradition and went over to a friend’s house for New Years – we had a blast!   We both have kids who are the same age so they entertained themselves and we counted down with the East coast so it wasn’t too late of a night.   The adults were actually able to have a nice dinner and conversation!  This year it’s our turn to host, I think we’re going to keep it simple with Mexican themed dinner - yum!   What are your plans for New Years Eve?

Wine Sale!

With the holidays come many get togethers with our friends. It seems like we are always going somewhere for an open house or dinner. We like to arrive with something in hand so we often bring a bottle of wine as a hostess gift. I stock up a few times a year on wine to make sure we have enough in the house for such occasions. The great thing about this time of year is Safeway's wine sale - 30% off bottles that are $20 or more (excludes champagne and sparkling wine). And, if you buy 6 or more bottles (at any price) you get another 10% off - that's a 40% discount on some great wines! What I love about this is it gives me the chance to buy & give wines that are typically outside of my price range. I love great deals like that!

Thanksgiving Plans - What's Your Favorite Stuffing?

 

This year we find ourselves going to a friend's house again for Thanksgiving. I have to confess, while I miss the leftovers and I kind of miss putting everything together, I also love not spending the entire day in the kitchen. There are three families getting together and I've been assigned "non-traditional" stuffing (has some added ingredients beyond bread), Brussels sprouts, and pumpkin pie. Pretty straight forward but of course I'm doing a lot of research to look for recipes with a "twist" that sound like they taste great. I already have a favorite Brussels sprouts recipe (this one has been known to convert sprout non-eaters), and I found a pumpkin pecan pie recipe that I want to try. The one that I need help with is the stuffing - there are so many variations out there! The sausage and artichoke recipe on the Safeway website sounds awesome - what are the "secret ingredients" in your favorite stuffing?

 

Free Turkey & Free Delivery (Online only)

 

For those in a grocery delivery service area, Safeway.com has a fabulous offer this Thanksgiving. Place a $200 or higher order on our website and receive free delivery and a free turkey. Simply order your groceries, include a Safeway turkey (value up to $7), and enter two promotion codes at checkout (“SMART” and “FREEBIRD”) to take advantage of this offer.

See the website for offer details. http://shop.safeway.com/superstore/default.asp?brandid=1&page=corphome

Happy Birthday Blog!

One year ago today this blog was launched! Hard to believe it’s been a full year already. A big “thank you” to the readers, and those who’ve taken additional time to post comments along the way. Your feedback has been helpful in shaping the direction of this blog! I’d love to hear more about what you would like to read – please share!

Kids Birthday Celebrations

With our crazy lives we're always looking for easy ways to add mini-celebrations to our weekly routine.  It helps us bring in some fun so it doesn't seem like we're always working - at our jobs, school, the house, the yard (should I go on?), and it creates some great memories/traditions for the kids.  "Football Picnic Night" is one example.  We put down beach towels in the family room on Mondays and eat our dinner watching the game.  The girls love this as it "breaks" 2 rules - no eating in the family room and no TV/movies on school nights.  This week the celebration will be the twins' birthday - I still can't believe they're turning 4!  They'll get the VIP treatment all day - popsicles and sharing a birthday collage/poster (pictures of them from birth to 4 years) with their classmates, going out to dinner that evening (and wearing their fancy dresses), and then their birthday party on the weekend.  What do you do to celebrate your kids' birthdays?

Getting Ready for Halloween!

The girls have been on me this year to get our house ready for Halloween. Some of our neighbors started putting their decorations up at the end of September, so in my kids’ eyes I’m “way behind”. I thought all was going to be ok when I finally hung our ghosts and spider outside only to find that some of our neighbors have decided to kick it up a notch and create elaborate scenes on their front yards – graveyards, ten foot inflatables – Halloween is starting to approach Christmas with all the outdoor decorations! For us though, simplicity drives everything so we’re going to stick with our ghosts, cobwebs, and spiders. Carved pumpkins too once we get to the pumpkin patch. What do you do for Halloween?

Fall Cleaning and Nesting

There is something about fall that compels me to organize and take on those hardly seen cleaning areas in our house.  I think it’s the energizing cool air, coupled with the knowledge that I will soon be spending more time indoors that motivates me to take action.  This year it’s the photos of the girls and the dust bunnies that have collected under our furniture.  I had no idea the dust buildup was as bad as it was until I was laying on the floor with the girls watching football and happened to look under the couch, pretty frightening when you’re eye level!  The other project I’m committed to completing is hanging the photos of the girls.  Last Spring I purchased frames that will hold their last 3 years of school pictures but I still haven’t quite gotten around to putting the photos in the frames and hanging them on the wall!  I’m shooting to complete all by the end of the month – wish me luck!

Sweetest Day - October 17th

Growing up we seemed to have a few extra “holidays” that we celebrated in addition to the traditional ones.  Sweetest Day, the third Saturday of October, was one of those holidays.  As kids we thought of this as another Valentine’s Day and while we were told it was a legitimate holiday we half believed that my Dad invented such days so he had an excuse to buy “real candy” (translation; chocolate from a candy store that met his standards).  He had grown up working in his dad’s candy store making candy and ice cream so he had some definite ideas about what he considered quality ice cream and chocolate.  Anyway, this is one of those traditions we’ve decided to carry on with our girls and I realized there must be a little more history than I have retained from my childhood memories.  And indeed there is!  Depending on who’s account you believe it was founded in the early 1920s in Cleveland, Ohio by either a candy store employee  who wanted to bring cheer to those often forgotten so he started distributing candy and small gifts to children in orphanages and shut-ins, or a committee of 12 confectioners who developed the promotion to drive candy sales.  Over the years the meaning of the holiday expanded to an occasion to celebrate all the people who make your life special and the traditional gifts are similar to Valentine’s Day – candy, flowers, and chocolate.  Given its Ohio roots, it’s apparently a fairly regional holiday with the greatest observance in the Great Lakes Region. So while I may never know the “real story”, we will continue the tradition of celebrating the sweeties in our lives with a special chocolate treat.  Do you celebrate Sweetest Day?

Resolution #2 – Check!

I am pleased to say that I checked off another New Year’s resolution this month, having run my second half marathon this year. It’s definitely getting easier; while I’m not necessarily running any faster I am recovering more quickly which I am thrilled about. And, I think I’ve finally figured out my “nutrition plan” pre, during, and post race which has made my runs more comfortable as well. Nothing is better than seeing the girls and Max cheer me on at the finish line and now that the twins understand that I’m not running away from them when they see me, I just need to cross the finish line and then we can all be together, the finish is getting easier too (there were many tears with my first race as we had forgotten to explain that beforehand, oops)! How are you doing on your resolutions?

10% Back To Schools Redemption Reminder

A friendly reminder to those of you who participated in this program - your earnings will stop printing on your receipt on October 9th and all donations must be redeemed no later than October 13th. So if you haven’t already, please take your redemption receipt to your school or enter the redemption code on the Safeway website (Escrip members’ earnings automatically redeem to the school of their choice).

Last Two Days of the Safeway 10% Goes Back to Schools Promotion!

Tuesday, September 15th is the final day of the Safeway 10% Goes Back to Schools program, so get those last yellow bus tagged item purchases in to make the most for your school! Then, beginning Friday September 18th, look on your register receipt to see a print out of your earnings. To donate, simply bring your redemption receipt to your school or enter the redemption code on the Safeway website (Escrip members’ earnings automatically redeem to the school of their choice). Earnings will stop printing on October 9th and all donations must be redeemed no later than October 13th. I’d love to hear how much you earned for your school!

Power Pump Rewards Expiration 9/12/09

I wanted to make sure you were all aware that the fuel discounts you have accumulated will expire on Saturday, September 12th – so don’t forget to get to your Safeway fuel station to redeem your rewards at the pump! And, in an effort to provide even more value inside of our stores there will be some changes to the ongoing program effective September 13th - keep an eye out for the details in your area.

Progress on Resolutions – 2 Half Marathons in October!

Well, I know I’ll be able to check at least one item off my resolution list this year – running two half marathons. In fact, I’ll actually do three this year assuming my legs hold up! Hmmm, does that give me a pass on some of my other resolutions :smileyhappy: ? To be clear, I wasn’t intending on running two halfs within two weeks of each other, I’m not that ambitious. I had signed up for one the first week of October and then learned that Safeway was sponsoring the Nike Women’s Half/Full Marathon in mid October so I entered that one as well, I thought it would be fun to run with some workmates as part of a team. My goal is to finish both events and be injury free when I’m through – no record breaking time for me. I’ve been extra diligent about doing some focused stretching after each run and I’ve spent some time icing after the long runs as well given my history of shin splints. I’m going to start doing some research on nutrition to aid my performance as well – any tips please share!

Safeway Promotion Gives $11 Million Back to Schools


 

Have you seen the yellow school bus tags in the store? They are on items that are participating in the Safeway 10% Goes Back to Schools promotion. This program has donated over $11 million dollars to local schools over the past four years it’s been running! The promotion started August 12th and ends September 15th. Ten percent of the sales from participating items will be donated to the school of your choice when you purchase them with your Club Card. The top 200 earning schools will also get a $1,000 bonus! Look for details on the bottom of your receipt or find additional details on our website at http://www.safeway.com/IFL/Grocery/BackToSchool2009. At the end of the promotion bring your shopping/redemption receipt to your school to donate your earnings. Tell your friends and family to participate too – schools need our help!

County Fair Fun



This is County Fair season; the fairgrounds are only a couple of miles from our house so it’s become an annual event for us. My mom and sister were in town for a few days so we took the kids on a weekday to avoid the crowds and take advantage of the “Kids Free Fridays” promotion. We had a blast, and everyone enjoyed the rides (even Nana – what a trooper!). The girls love the fair – the rides, the crafts, the games, and the animals. The girls made sunflowers out of paper plates, colored & painted on easels, and enjoyed watching the baby animals. We spent most of our time in the “kiddie area”, Gabby and Maddy are the thrill seekers, Mae prefers slow and steady rides with absolutely no spinning (clearly my genes at work for Mae, although I loved riding the kiddie roller coaster with Gabby). We limit the games to keep costs manageable, but I do give the promoters credit, the kids always leave with some small toy – and they were very flexible in negotiating 3 smaller versions for a larger one so everyone walked away with something. Apparently attendance was up this year too, over 432,000 attendees, who consumed nearly 89 thousand corn dogs and 27 thousand funnel cakes (someone should consider setting up an antacid booth next year). I know we accounted for 4 of those corn dogs (Max and the girls, I’m not a huge fan). What summer traditions do you enjoy with your family?

Safeway Featured on Good Morning America & ABC World News!

Safeway was featured on Good Morning America and ABC World News Tonight last week.  ABC ran two short segments on the work our CEO is doing to help employees improve their health and reduce Safeway’s health care costs.   And it’s working!  While I enjoyed seeing my company making national news what really inspired me was the personal story of one of our employees Jo.  I literally got choked up listening to her describe the emotional impact of being overweight as a woman, and her mind set shift from “how do I look” to “what are the long-term impacts on my health”.  She lost 40 pounds and is happier and healthier because of it!   Great job Jo!

http://abcnews.go.com/video/playerIndex?id=8144123  (GMA)

http://abcnews.go.com/video/playerIndex?id=8152733  (WNT)

Summer Activities - Backyard Campout

The girls got such a kick out of sleeping in the tent in our backyard. We were prepared for the worst - whining, multiple trips to the house, never getting to sleep but I am happy (and relieved) to report that none of that materialized. We stacked the deck a bit letting them stay up until it was dark so they were good and tired. We lucked out too as it was a little cooler that evening. The combination of fuzzy pajamas and light weight princess sleeping bags created a festive atmosphere for the girls. I think the thing they liked best of all was that we all went to bed at the same time and slept in the same “room”. The only one who was a little out of sorts was Wrigley, our dog. You could tell she was confused by the fact that we were sleeping outside. The highlight for me was how easy it was for Max to put up the tent – only 1 step required having a 2nd adult to help. Now that we’ve had our dry run we’re ready to venture a little further out and try a real camping trip!

Father’s Day!

I asked Max what he wanted to do for Father’s Day and he said “the hike we never did on Mother’s Day”.   Great!  It’s a little bit of a drive but totally worth it.   There’s a rustic inn at the top of one of our local mountains that hosts a pancake breakfast once a month during the spring/summer months – and the views are amazing.  This time though,  I wanted a little insurance against the Sunday morning inertia that hit us last time so I called up another family and made official plans.  The girls have also been busy making crafts for him at school – there’s a “Dad you Rock” paper weight (which uses rocks), a portrait, and one other yet to be unveiled surprise at the Fathers Day Breakfast that Maddy’s room is hosting the Friday before.   Really cute to see them get excited about their projects.  What will you be doing to celebrate Father’s Day?

 

 

 

Last Day of School

Where did the school year go?  Gabby finishes up Kindergarten this week and I feel like we just got in our school groove!  I had one of those “I’m still a new mom and it surprised me” moments the other day, this time related to the last day of school.  I know my memory is a little fuzzy but I don’t remember festivities on the last day of school – yes we were all thrilled and excited but with few exceptions classes were still the same on the last day as they were earlier in the school year.   That appears to have changed somewhere in the last couple decades (I guess I shouldn’t be surprised) and now there’s some “class/administrative” activity but also a big celebration.  I heard from one co-worker that their school has a “Stepping Up” ceremony on that day to acknowledge that the kids are moving on to the next grade.  Gabby’s school hosts something they call “Field Days” which is a campus wide fair with games and activities that all the kids participate in.   I’m trying to think of something to do that we can make into a tradition to commemorate the day – I would love your ideas!

 


Prostate Cancer Awareness and Fundraising Campaign Kicks Off!

I want to extend a professional and personal thank you to all the customers who have contributed to our Prostate cancer fundraising campaign over the years.  This campaign has a special place in my heart as my dad died of prostate cancer two years ago (we miss you dad!). I want to help ensure, through supporting this campaign, that other friends, husbands, brothers, dads, and grandpas out there will live longer and better lives.   I was amazed to learn hat we have raised, thanks to you, nearly $42 million dollars in the eight years that we have been doing this – wow!  Those dollars go to the Prostate Cancer Foundation, the world’s largest philanthropic source of support for prostate cancer research focused on discovering better treatments and a cure for prostate cancer. 

Ice Age Dawn of the Dinosaurs Movie Ticket Instant Win!

Safeway is running a promotion in June in honor of National Dairy month.  You can enter a sweepstakes for a trip for four to Denver, Colorado for a  “Rocky Mountain prehistoric adventure”, and, there is an instant win game where you can win a pair of tickets to the new Ice Age movie, “Ice Age: Dawn of the Dinosaurs”.   Recipe booklets will be available in store and in addition to some creative recipes there are also a few coupons included.  One of the recipes that caught my eye was a “wings” version of classic bbq chicken provided by Dean’s.  Rather than marinate the chicken in traditional bbq sauce, use a buffalo wing sauce.  After you’ve grilled the chicken top with a spread made from french onion Dip, crumbled blue cheese, and sliced celery leaves.  Serve on a bun along with sliced tomatoes, onions, and lettuce – yum! I love wings and this looks like an easy way to get the flavor without all the work (my kind of recipe!). 

http://www.safeway.com/IFL/Grocery/2009Dairy-Sweeps

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About the Authors
  • I am mom to three wonderful daughters Gabby, Maddy, and Mae and wife to a great guy, Max. I work fu more...
  • I am Tony, the Fresh Grocer. I have been sharing my knowledge of produce and cooking on television s more...
  • I have worked for Safeway in some bakery capacity for over forty years. I have a real passion for br more...
  • I work in the floral department at Safeway as an analyst. I didn't know very much about flowers unt more...
  • I believe Corporate Social Responsibility is a way of life. I am a full time Safeway employee and ha more...
  • I have been with Safeway Corporate Communications, working on sustainability initiatives, for a year more...
  • Hi, my name is Kerry. I’m a registered dietitian, a wife and a mom to 9-year-old Tim. Like you, I k more...
  • I’ve been a Marketing Manager with Safeway Consumer Brands for more than four years. We’re the team more...
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