Nancy Cota began her career with Safeway 35 years ago and currently holds the position of Vice President of Innovation, Consumer Brands. In this role, Nancy spearheaded the development and launch of Open Nature,™ a 100% all-natural product line to meet the needs of Safeway customers. Nancy’s responsibilities also include understanding consumer behaviors, identifying and addressing consumer needs, and defining and launching large platforms that span across multiple categories throughout Safeway stores.